Infographic: Inside Retail Strategy
How Executives Are Adapting to Demand, Tariffs, and Technology in 2025
This report analyzes how retail leaders are adapting their strategies in 2025, drawing on insights from a survey of over 100 retail executives.
33%
are currently using AI to analyze/forecast demand
73%
are concerned about additional tariffs over the next 12 months
35%
say their first response to tariff increases is to adjust pricing
Balancing Immediate Pressures with Long-Term Priorities
Shifting consumer demand, rising tariff pressures and rapid AI advancements are reshaping the retail landscape and executives are adapting their strategies in response. We surveyed 105 retail leaders for insight into what they are prioritizing for the remaining half of 2025 and beyond. From managing tariff impacts to cautiously adopting innovative retail technology such as AI, here's how retailers are staying competitive.