Survey: Adapting to Shopper Demand, Tariffs and Technology
Navigating Consumer Sentiment in 2025 and Beyond with Insight from Retail Leaders
We surveyed 100+ retail leaders to uncover how they are navigating today's retail landscape—exploring tight wallets, higher tariffs, supply chain responsiveness and the role of technology in the center of it all.
1 in 10
retail execs admit their demand forecasting is poor
34%
state declining consumer spending is their top concern
39%
have seen a decrease in demand over the past year
Reducing Inventory Risk with Tactical Steps
Retailers are navigating complex decisions in an uncertain economic environment as both tariff rates and consumer fears rise. With a weak sentiment index, smarter assortment planning is critical to ensure each SKU earns its place on the shelf—especially as tariffs eat away at margins.
Between wavering brand loyalty and declining purchasing power, retailers are having to rethink demand. Many retail leaders are focused on building flexibility, improving forecasting and investing in strategic planning, reflecting a push to become more agile amid ongoing uncertainty.