Ellassay Joins the Era of Smart Product Management

Luxury Chinese powerhouse Ellassay partners with 7thonline to usher in a new era of smart product management—furthering their commitment to provide high-quality shopping experiences through elegance, fashion and intelligence. With a keen eye for innovation and a steady pulse on trends, the industry leader chose 7thonline to strengthen their position in the market and maintain their forward-thinking vision. 

“We believe that through cooperation with 7thonline, Ellassay will further enhance its brand competitiveness and bring consumers a better fashion experience.” – Xia Guoxin, Ellassay Chairman

The China-based brand has a diverse matrix of sub-brands, including Ed Hardy, IRO Paris, self-portrait and more, covering design, manufacturing, retail and distribution of women’s fashion around the world. Seeking digital transformation, the team made the decision to search for an inventory management solution that would help them address growing consumer needs. The conclusion to go with 7thonline was rooted in the platform’s collaborative capabilities, value creation, ease of implementation and industry expertise.

A pioneer in AI-based inventory management and supply chain optimization, 7thonline has been transforming the retail industry for 25+ years—serving internationally renowned brands such as Patagonia, Calvin Klein, Birkenstock and beyond. Powered with advanced industry-specific algorithms, refined through continuous client collaboration, the end-to-end solution breaks down information silos, fosters cross-functional collaboration and empowers real-time decision making. 

This partnership between Ellassay and 7thonline continues to signal the importance of data visibility and demand insights for leading retailers. Using machine learning for big data analysis and cutting-edge AI technology, 7thonline will enable Ellassay to accurately predict sales trends, optimize inventory productivity and reduce operational inefficiencies. 

We are proud to welcome Ellassay!

7thonline is a leading provider of retail assortment management applications, enabling more effective planning, demand forecasting and inventory optimization. To learn more, email us at info@7thonline.com or book a demo with our team.