Capture & Predict Sales Trends: AI Modelling for Retail Forecasting and Intuitive Reporting

In today’s fast-paced retail environment, staying ahead of emerging trends isn’t just a competitive advantage—it’s essential. Executives need fast answers. Supply chain teams need deep insights. And IT needs breathing room. You shouldn’t need a data science degree or IT experience to understand what’s happening in your business or extract actionable insights. With 7thonline’s advanced, AI-powered forecasting and reporting capabilities, retail businesses can turn data into decisions faster than ever before, identify trends early and align planning and execution with real-time performance.

This isn’t just about retail forecasting or reporting. It’s about unlocking meaningful insights that help you plan smarter, react faster and stay ahead of shifting consumer behavior.

Act with Confidence: Retail Forecasting with Precision

From better demand forecasting to smarter inventory planning, 7thonline empowers your business to proactively respond to market trends quickly and with accuracy. Shift from reactive to proactive and lead with confidence. Backed by proprietary, vertical-specific models and proven industry best practices, 7thonline’s forecasting system equips you to predict sales trends with precision and anticipate demand shifts across channels.

At the core is our adaptive forecasting engine, powered by cutting-edge machine learning. Whether you’re planning for peak seasons or managing mid-season shifts, the embedded system forecasts allow for seamless, on-screen analysis that helps you optimize every step of the merchandising cycle and improve inventory productivity. 

Improved Forecasting Is the Foundation for Growing Sales

By leveraging AI, retailers can more accurately forecast sales trends and respond to changing consumer behaviors—making it a core part of retail strategy in today’s turbulent market. With brand loyalty challenges and selective shopping behaviors heightened by purchasing power fears, improved forecasting is the key to reversing the trend of declining sales, and here’s why. When a retailer is spot-on with their forecasting, they enjoy:

  • Minimized stockouts, overstock and waste
  • Improved inventory and supply chain management
  • Enhanced customer satisfaction and brand loyalty
  • Reduced operating costs and inventory costs
  • Better operational efficiency and resource allocation
  • A competitive edge

All of these benefits lead to greater revenue and net income growth because they all impact sales and expenses in various ways.

Analytics Without the IT Bottleneck

Gain powerful insights into sales performance by comparing historical data with current in-season trends through flexible reporting capabilities. 7thonline’s built-in reporting engine highlights real-time visibility, right out of the box. Today’s supply chains must be more than efficient—they must be intelligent. 

7thonline’s built-in reporting engine is intuitive, yet robust, automatically generating reports that highlight key operational indicators in real time—from top-line performance metrics to in-depth operational KPIs, you get the data you need.

With 7thonline’s intuitive, yet robust, reporting engine, getting to the heart of your business performance is fast and easy. The platform delivers real-time reports that cover everything from high-level sales metrics to deep-dive operational KPIs—so you always have a clear picture of what’s working, what’s not and where to focus next. Users are able to automatically generate reports that highlight key operational indicators in real-time, or customize reports tailored to business needs. The drag-and-drop Report Builder empowers retailers of all skill levels to customize data visualization in minutes—no technical skills needed—and set permissions for reports.

Reach out to the 7thonline team to learn more about our embedded forecasting and reporting capabilities at info@7thonline.com, or book a demo to see it for yourself. 

Vote Now: 7thonline in Final Ballot for Best of America, Small Business Award 2025

We’re thrilled to announce that 7thonline has been named a finalist for a Best of America, Small Business Award! The BASA awards celebrate exceptional small businesses in the United States, recognizing businesses and individuals who are leaders and innovators in their sector. Following judge’s selection, each finalist is admitted to a round of public voting—leaving the decision in the hands of the masses.

For 25+ years, 7thonline has remained committed to helping the retail industry, which still relies heavily on Excel, by offering AI capabilities that enhance profitability and elevate inventory productivity. With only 40% of inventory contributing to a brand’s overall profit, 7thonline embarked on a mission: break the cycle of low margins, limited resources and sub-optimal decision-making. In a world where accuracy, speed and adaptability define retail success, 7thonline stands out as a transformative technology—delivering measurable impact at every step of the supply chain.

Our mission is to modernize retail planning, spread industry best practices and enhance retail processes through science and technology. By leveraging advanced AI/ML models to provide granular demand visibility down to style, color, size, retail businesses are able to align supply with shifting customer preferences and market trends. 

From a 800 sq ft office to signing some of the most reputable retail brands and expanding our product from a small part of supply chain planning to now covering the full spectrum of multi-channel inventory planning and production decisions, and more, 7thonline has scaled while maintaining their small-business model, rooted in boutique customer service and client experiences.

7thonline is committed to building long-term partnerships, putting client success at the forefront by creating best-in-class innovations that directly address industry challenges. We’re always developing new functionality to directly address industry needs, working hand-in-hand with top retailers to expand our algorithms and embed retail best practices into the system. Each client is provided with a dedicated team for full training services prior to launch and new functionality; the company offers robust training and implementation support tailored to end users business processes, ensuring adoption and alignment with merchandising objectives.

Thank you to the BASA team for this honor, and congratulations to the other finalists! It’s an honor to make it to the final ballot alongside other small, but mighty, companies.

To learn more about 7thonline’s platform, book a demo or email us at info@7thonline.com

Forget the Retrofit: Super-Integrated AI for Multi-Channel Success

The culmination of necessity and innovation, artificial intelligence has become a cornerstone of retail growth by helping brands understand customers, forecast demand and deliver seamless, personalized shopping experiences across channels. But simply retrofitting AI onto outdated systems won’t cut it. True multi-channel success depends on super-integrated AI and solutions that are built with connectivity and adaptability at their core. When AI is deeply embedded across sales, inventory and customer touchpoints from the start, it delivers faster insights, smarter decisions and the agility retailers need to thrive in today’s dynamic market.

All-in-One AI Wins: Unlocking AI’s True Potential

The true value of AI lies beyond a standalone module—it must be integrated throughout the system to provide context and end-to-end analyses that impact your bottom line. 

AI’s power is in identifying risks/opportunities by accounting for multiple variables at an incredible speed. For multi-channel retail brands, this means embedding AI in every part of the process while also adapting to the unique demands of each channel—all within a unified platform. An all-in-one AI system not only enables smarter decision-making for each channel, but also shows how they each fit into the broader strategic goal; brands are able to analyze performance from the lens of channel-specific KPIs and make informed business decisions based on comprehensive insights from complete demand. 

Wholesale account planning is different from DTC store planning or ecommerce marketplace planning—your processes and AI usage should reflect that. With super-integrated AI solutions, multi-channel brands are able to drill in on the nuances of different channels and seamlessly understand how they contribute to the big picture. 

The Pitfalls of Retrofitting

Retrofitting AI solutions for each channel can offer quick wins, but often at the cost of complexity, fragmented processes and missed potential. An overlooked risk when applying AI across retail channels is the misalignment between assumptions baked into the model and the realities of the channel it’s being applied to. 

AI-native systems for DTC needs are optimized for direct consumer behavior and needs, analyzing real-time demand for each SKU at each location—data is plentiful, feedback loops are fast and decisions are granular. AI for ecommerce adds another layer to consider digital marketing promotions, algorithmic search optimization and product placement on the page. AI systems for wholesale have a different foundation, where the crux of the need is centered around bulk orders for department stores, independent retailers, franchises, etc., including the lead times for accounts and the seasonality of products.

 

Retrofitting AI limits its accuracy, as the system learns from behaviors that don’t align with the channel’s realities—resulting in mismatched optimization recommendations due to differences in:

  • Demand Patterns: frequent transactions vs fewer transactions in large quantities
  • Forecasting Horizons: daily/weekly adjustments vs seasonal adjustments months in advance
  • KPIs and Optimization Goals: conversion rate vs order fill rate

This misalignment due to channel-specific nuances leads to poor planning decisions and inventory mismanagement, underrealizing AI’s full potential.

Integrated AI Powering the Next Generation of Multi-Channel Retail

The next generation of multi-channel retail success depends on a retailer’s ability to deliver consistent, personalized experiences across every channel from ecommerce marketplaces and mobile apps to brick-and-mortar stores and wholesale partners. Utilizing AI-native platforms that consider the state of the union across functions, revenue streams and more, it’ll be easier than ever to meet shopper demands. Truly integrated AI systems connect data from all touchpoints to improve forecasting and real-time merchandising decisions across the retail workflow—it’s not fragmented or layered on as an afterthought. 

Integrated AI platforms, like 7thonline, make this possible by unifying pre-season and in-season data streams across the entire retail ecosystem: sales, stock levels, lead times, production orders, SKU demand and more. With bespoke functionality tailored to different selling channels, the platform helps retailers forecast demand with greater accuracy, plan more effectively and adjust quicker as market conditions change. With end-to-end visibility, retailers can reduce inefficiencies, improve margins and deliver a seamless experience for customers, no matter where or how they shop.

The future of retail won’t be defined by patchwork AI add-ons but by end-to-end, super-integrated platforms that analyze patterns, anticipate market shifts and recommend actions. Integrated AI solutions are able to empower decisions that align with the overarching strategy. It’s up to the retailers to apply the data-backed insight with their own expertise in order to maximize results. 

Read the original article in the AI Journal here: https://aijourn.com/forget-the-retrofit-super-integrated-ai-for-multi-channel-success/ 

Unlock the secret to multi-channel success. Discover how 7thonline’s super-integrated solutions can help by booking a demo or emailing us at info@7thonline.com.

7thonline Named a Finalist for Retail Tech Innovation Hub’s 2025 Omnichannel Award

We’re thrilled to announce that 7thonline has been named a finalist in the Omnichannel Retail Initiative category at the 2025 RTIH Innovation Awards! The RTIH Innovation Awards celebrate the most transformative and forward-thinking work in retail technology, and being shortlisted alongside such impressive companies is an honor. As an Omnichannel Retail Initiative finalist, 7thonline is being recognized as a leading provider of tech-centric solutions that integrates shopping experiences across brick-and-mortars, online, mobile and everything in between.

retail tech innovation hub, the future of retail awards

Our nomination reflects the work we’ve done to break down silos and create a truly unified experience across physical and digital touchpoints. 7thonline empowers brands to make integrated inventory decisions based on insight into emerging trends and visibility across stores, ecommerce websites, wholesale accounts, marketplaces and more to unify retail planning and rethink demand. From enhancing customer journeys by leveraging real-time data to reimagining how channels work together seamlessly, we’re proud of the impact our omnichannel approach is making—and this finalist spot confirms we’re on the right path.

Today’s shoppers move seamlessly between channels; blurring traditional channel lines demands a unified, agile approach to inventory, fulfillment and customer engagement. Retailers can no longer afford fragmented systems or siloed operations that slow down response times or limit visibility. This agility not only improves operational efficiency but also ensures better product availability and an overall enhanced shopping experience. As consumer loyalty becomes more fleeting, the ability to adapt quickly and serve customers wherever and whenever they shop is now a key driver of long-term sales and brand success.

7thonline is uniquely positioned to provide a holistic view of global demand, leveraging advanced AI and robust data from wholesale and direct-to-consumer retail channels with channel-specific functionality. Through artificial intelligence, 7thonline is able to analyze historical sales and external data points to obtain trend information and forecast future demand as it pertains to the channel’s unique needs. 

By using 7thonline, brands are able to make integrated inventory decisions across key selling channels—wholesale, brick-and-mortar retail, ecommerce—with deep demand visibility into what is selling, where. Stay ahead in today’s complex retail landscape and seamlessly meet demand across key channels with an integrated, end-to-end planning platform. 

Thank you to the RTIH team for this honor, and congratulations to the other finalists! We’re excited to celebrate your achievements in the retail tech space. Winners will be announced later this year—stay tuned.

To learn more about 7thonline’s platform, book a demo or email us at info@7thonline.com

Concept Study: Multi-Channel ROI

Connect supply chain planning and execution across channels. 7thonline has been empowering multi-channel retail brands to make integrated inventory decisions that impact their bottom line. By acting on new opportunities that improve inventory productivity, retail brands are able to see ROI through improved order fill rate, additional margins from higher full-priced sell-through, reduced markdowns and more.

retail business meeting looking at a 7thonline dashboard with reports on performance, ecommerce sales, inventory levels and more

For over 25 years, 7thonline has revolutionized the demand planning process with frictionless multi-channel solutions and custom, AI-powered functionality for every point of sale. 

Stay ahead in today’s complex retail landscape and seamlessly meet shoppers, anytime, anywhere. The 7thonline team conducted a concept study* based on various metrics such as revenue and gross profit margin, to show the impact of our platform for various brands. The concept study includes aggressive, likely and conservative scenarios to calculate the return on investment for our multi-channel and corporate demand planning solutions

Using 7thonline’s demand forecasting and consumer-centric selling tactics, we ran the numbers for a conservative ROI analysis of a multi-channel brand generating $2B annual revenue:

  • The detailed analysis projects an additional $23.9M in revenue due to increased margins across wholesale and direct-to-consumer channels in the first year. 
  • Using AI for operational efficiency saved the brand around $6.5M in SG&A (Selling, General and Administrative) and inventory carrying costs for the first year.
  • The annual net benefit of the platform jumps from $25.1M in year one to $34.1M in year two as the system refines its recommendations to maximize merchandising decisions.

Our AI-native platform leverages proprietary, vertical-specific algorithms and industry best practices to deliver value across wholesale, DTC and ecommerce channels—no matter the brand’s size. As businesses grow, our system scales seamlessly and unlocks greater potential, maximizing returns for multi-channel brands.

*7thonline’s ROI model was developed by Kurt Salmon, part of Accenture Strategy, based on an independent study of 7thonline’s clients to serve as a benchmark for investment evaluation for retail executives.

Discover more concept studies for DTC retail brands and wholesale brands

To learn more about 7thonline’s AI-powered multi-channel and corporate demand planning solutions, email us at info@7thonline.com or book a demo with the team.

Concept Study: Driving ROI for DTC Retail Brands

A leader in multi-channel inventory management and retail planning solutions, 7thonline has been empowering retailers to drive ROI across channels for 25+ years. With artificial intelligence and machine learning embedded into the core of the platform, 7thonline enables data-backed, integrated decisions that directly impact the bottom line: smarter allocation and replenishment to minimize markdowns and lost sales, reduced overproduction and excess inventory, dynamic in-season decisions and more. 

retail store filled with bags, shoes and accessories

Based on various metrics such as revenue and gross profit margin, our team is able to conduct concept studies to show the impact of our platform for various brands; the concept study includes aggressive, likely and conservative scenarios to calculate the return on investment for our direct-to-consumer and wholesale solutions. 7thonline’s ROI model was developed by Kurt Salmon, part of Accenture Strategy, based on an independent study of 7thonline’s clients to serve as a benchmark for investment evaluation for retail executives.

For brands with direct to consumer channels, acting on new opportunities that improve inventory productivity amplifies ROI through proactive OTB decisions, maximizing full-price sell-through based on an item’s highest propensity to sell and smarter allocation/replenishment driven by localized demand. Using 7thonline’s demand forecasting and consumer-centric selling tactics for DTC operations, we ran the following numbers for a detailed ROI analysis.

According to the ROI analysis, a brand with an estimated $1.5B annual revenue is projected to see the following:

  • Over five years, the additional revenue realized could be up to $56.5 million (aggressively) due to more accurate demand forecasting and consumer-centric merchandising.
  • Conservatively, the brand is slated to see an additional $8 million in profit margin due to improved full-price sell-through rates set by localization, in the first year with a 6X ROI. 
  • Using AI for operational efficiency saved the brand nearly $4 million in inventory carrying costs for just the first year in the conservative analysis.

For a $500M brand, we ran a conservative ROI analysis of using 7thonline’s DTC solutions to find the following:

  • By decreasing markdowns and minimizing lost sales through smarter allocation, the brand can (conservatively) expect $3.8 million in additional revenue within the first year.
  • Conservatively, the analysis projects a 242% ROI in the first year due to an increase in revenue and decrease in SG&A and inventory carry costs—valued at a net benefit of $2.8 million.
  • In year five, the brand has reached over 18X on ROI, with a cumulative benefit of $26.3M, while the annual net benefit has nearly tripled from year one. 

Our AI-native system utilizes proprietary vertical-specific models and industry best practices to drive value for all brands and retailers across wholesale, DTC and ecommerce channels regardless of size. As brands continue to grow, our platform not only scales to their business needs but also realizes more potential, boosting returns for multi-channel brands. 

Discover more concept studies for wholesale brands and multi-channel brands

To learn more about 7thonline’s AI-powered DTC planning and store allocation solutions, email us at info@7thonline.com or book a demo with the team.

Concept Study: Driving ROI for Wholesale

A leader in multi-channel inventory management and retail planning solutions, 7thonline has been empowering retailers to drive ROI across channels for 25+ years. With artificial intelligence and machine learning embedded into the core of the platform, 7thonline enables data-backed, integrated decisions that directly impact the bottom line: higher margins through proactive selling, reduced overproduction and excess inventory, smarter allocation, improved order fill rate and more. 

people meeting around a table discussing charts and reports

Based on various metrics such as revenue and gross profit margin, our team is able to conduct concept studies to show the impact of our platform for various brands; the concept study includes aggressive, likely and conservative scenarios to calculate the return on investment for our direct-to-consumer and wholesale solutions. 7thonline’s ROI model was developed by Kurt Salmon, part of Accenture Strategy, based on an independent study of 7thonline’s clients to serve as a benchmark for investment evaluation for retail executives.

For brands with wholesale channels, acting on new opportunities that improve inventory productivity amplifies ROI through improved order fill rate, additional margins from proactive selling and more. Using 7thonline’s demand forecasting and consumer-centric selling tactics for wholesale operations, we ran the following numbers for a detailed ROI analysis.

According to the ROI analysis, a brand with an estimated $2B annual revenue is projected to see the following:

  • Conservatively, the analysis projects a 4X net benefit after the first year, with a net benefit of $8.3M. By year five, ROI jumps to 2513%, with a cumulative benefit of $96.6M.
  • Aggressively, the analysis projects additional revenue due to proactive selling to be $26M, and $51.9M due to improved fill rate, in year one.
  • Using AI for operational efficiency saved the brand between $1-3.1M in SG&A (Selling, General and Administrative) costs for the first year.

For a $250M brand, we ran an ROI analysis of using 7thonline’s wholesale solutions to find the following:

  • Assuming the brand is not overproducing products, they were projected to see a conservative increase in revenue growth of $1.9M within the first year.
  • Conservatively, the analysis projects a 161% ROI in the first year due to an increase in revenue and decrease in SG&A costs—realizing 100% of benefits by year two.
  • In year five, the brand has reached nearly 8X on ROI, with a cumulative benefit of $7.3M, while the cost of the project has decreased to less than half the original investment. 

Our AI-native system utilizes proprietary vertical-specific algorithms and industry best practices to drive value for all brands and retailers across wholesale, DTC and ecommerce channels regardless of size. As brands continue to grow, our platform not only scales to their business needs but also realizes more potential, boosting returns for multi-channel brands. 

Discover more concept studies for DTC brands and multi-channel brands

To learn more about 7thonline’s AI-powered wholesale planning and forecasting solutions, email us at info@7thonline.com or book a demo with the team.

Reinventing Retail Tech—How 7thonline is Optimizing Merchandising with AI

7thonline Founder and CEO, Max Ma sits down with The PowerTalk Show and Navin Shetty to talk about transforming how global brands manage inventory, forecast demand and drive profitability.

“Retailers are still stuck on Excel. And Excel is the source of most inventory problems.” – Max Ma

While working in IT at a retail company, Max noticed systemic inefficiencies—millions in unproductive inventory, siloed decision-making and a heavy reliance on Excel. This sparked the idea for a smarter solution. Fast forward 26 years, and 7thonline is now trusted by brands like Calvin Klein, Tommy Hilfiger, Canada Goose and more.

The Problem: Excel is Still in Charge

Despite massive advancements in retail technology, Max highlights a reality few discuss: 70-80% of retailers still rely on Excel to make million-dollar inventory decisions. “It creates silos, errors, and a total lack of control,” Max says. “Our goal was to replace Excel—without intimidating the user.”

7thonline mimics the Excel interface while running a powerful AI-driven engine beneath the surface. The result? Fast adoption, deeper data insights and smarter forecasting.

The Solution: Smarter Planning Through AI-Based Retail Tech

Max and his team began integrating AI into their system over 20 years ago—long before AI became a buzzword.

“AI isn’t new. Our team has worked with it for 30 years. The difference now is people are finally paying attention.” – Max Ma

One standout feature? Test Buy Forecasting, which helps brands identify top-selling products within the first two weeks of launch. That agility alone has helped clients:

  • Increase gross margins by 30-35%
  • Reduce pre-season buys by half
  • Allocate budgets dynamically based on real-time demand

Real Results: Case Studies That Matter

7thonline isn’t just theory—it’s delivering real-world results. One client saved $1 per garment by placing production just one week earlier. With millions of units sold annually, that adds up fast.

In another case, a brand used 7thonline’s AI forecasting for a single product category of 30 styles. In just four weeks, they generated $320,000 in additional sales—a number that speaks louder than any sales pitch.

The Future: AI-Powered Trend Mining

The next big thing? Max is excited about new LLM (large language model) features that act like an intelligent co-planner for merchandisers. The platform will soon be able to:

  • Analyze macro trends from the internet and social media
  • Identify new product opportunities
  • Suggest seasonal forecasting based on current market shifts

AI will not replace people—but it will amplify their decisions. That’s where the future lies. Watch now to hear how Max Ma and 7thonline are not just forecasting demand—but creating it: https://www.youtube.com/watch?v=bEGnLYQSLbY 

7thonline is replacing Excel and saving retailers millions. To learn more about 7thonline’s platform, book a demo or email us at info@7thonline.com.

7thonline Launches CoPlanner to Transform Merchandise Planning Through Smart Automation

Introducing CoPlanner, a new AI-powered tool that auto-generates merchandise plans based on historical success, helping retailers plan faster, smarter and with confidence.

7thonline, a leader in multi-channel, AI-based merchandise planning and inventory management solutions for retail, announces the launch of CoPlanner, a groundbreaking tool that auto-populates merchandise plans by analyzing historical data to identify what has worked best in the past. Leveraging large language models, CoPlanner streamlines the planning process, enabling planners to make adjustments using natural-language queries and visualize the impact of their changes in real-time.

CoPlanner elevates merchandise planning with conversational AI, granting quick access to actionable insights and stimulating results of various scenarios. The system will continuously refine recommendations, freeing retailers to focus on strategic decision-making rather than manual processes on Excel. Read more in WWD: https://wwd.com/business-news/technology/7thonline-launches-an-ai-powered-merchandise-planning-tool-1237692356/ 

From Data to Decisions: A Smarter, Faster Path to Profitability

CoPlanner integrates and evaluates data from multiple sources, including past sales, markdowns, inventory turnover, regional demand and seasonality, to auto-generate a smart, performance-driven merchandise plan. Using conversational AI, 7thonline’s CoPlanner identifies winning patterns through contextual generative AI and applies trending insights at scale across categories. 

“Our goal is to make merchandise planning more intelligent, data-driven and automated,” said Max Ma, CEO of 7thonline. “CoPlanner helps retailers start smarter by building on what already works, and then evolving those plans as conditions change. Automatically, planning gets more precise and better over time as the system learns which planner-made adjustments are most accurately reflected in real-time data.”

Designed for Merchandisers, Powered by AI

By combining automation with adaptability, CoPlanner allows retailers to:

  • Save hours of manual planning work and make sense of their data
  • Launch initial plans based on proven performance
  • Continuously refine and adjust plans in response to new data
  • Track plan-to-actual variance and update in real-time

CoPlanner is Built for a Multi-Channel World

CoPlanner fits seamlessly into existing 7thonline platforms, empowering retail brands to enhance decision-making and manage planning, assortments and allocation proactively across all channels. Whether for a single category or a multi-brand portfolio, the tool gives planning teams the clarity and control to act fast and profitably.

Backed by over two decades of dedicated AI R&D and continuous client collaboration, 7thonline has been empowering brands to make smarter merchandising decisions for 25+ years. 7thonline is a global leader in AI-native demand planning and inventory management solutions, offering retailers and wholesalers innovative functionality that optimizes their supply chains and drives profitability across all key channels. With a proven track record of breaking down silos between supply and demand, 7thonline provides unmatched flexibility, scalability and precision for businesses worldwide.

Built for today’s omnichannel world, 7thonline’s super-integrated platform offers bespoke solutions specific to multiple channels—direct-to-consumer brick-and-mortar, wholesale and ecommerce—to deliver better results out of the box. Trusted by industry leaders such as PVH, Birkenstock, Alexander Wang, Patagonia, Michael Kors and more since 1999. Rethink demand planning; place the right products in the right place at the right time.

To learn more about CoPlanner, contact the team at info@7thonline.com or visit www.7thonline.com.

Retail Direct Marketing Offer Planning & Analytics Solution

Determine campaign ROI and refine offer planning with 7thonline’s AI-based catalog and direct marketing solutions that outline attribution down to page space, placement and circulation to determine the optimal operating profitability for each SKU. 7thonline’s powerful direct marketing suite assesses campaign contributions down to style, color, size, media and week.

Retail Marketing Analytics and Forecasting Solution for Catalogs & Direct Marketing Campaigns

Streamline catalog planning with AI-powered retail analytics solutions that offer impact and insights for optimal contribution margins. 7thonline provides direct marketing retailers the performance tracking needed to effectively plan, forecast demand and maximize conversions. 

Planning and forecasting solutions include:

  • Merchandise Planning
  • Assortment Planning
  • Offer Planning
  • Open-to-Buy
  • Embedded Forecasting & Reporting

AI-Powered Offer Planning for Direct Marketing Retailers

Make smarter decisions and increase contribution margin with data-driven insights. AI-powered offer planning leverages artificial intelligence to analyze customer behavior and historical data to predict what offers resonate best with specific segments down to page space, placement and circulation—reducing guesswork and manual effort.

7thonline’s AI-based system analyzes data based on all customer affinities: product, time, location and even media consumption (the why). This 4th dimension to the retail cube is a powerful approach to fully understand consumer behavior and make dynamic decisions.

7thonline is a leading provider of offer planning and forecasting solutions, enabling more effective planning, demand forecasting and inventory optimization for leading direct marketing retailers. With embedded AI-powered business intelligence and rich analytics, the solution offers complete demand visibility and planning capabilities at the most granular level: style, color, size, media, week. To learn more about our catalog and direct marketing suite, book a demo or email us at info@7thonline.com.