The Green Shelf: Streamline Stock & Sustainability in Retail

Sustainability is becoming increasingly important in every sector, including fashion and apparel; a traditionally high-waste sector, the industry is embracing sustainability through innovative practices—starting at the supply chain. These developments reflect a broader industry shift toward eco-friendly materials, circular fashion models and technological innovations aimed at reducing waste.​

Inventory management tools play a key role in promoting sustainable manufacturing and reducing environmental footprints in retail. Through AI-powered solutions, retailers and wholesalers are able to leverage predictive analytics and make decisions that optimize stock levels, minimize overproduction and efficiently plan supply chain distribution.

Leveraging technological innovations, businesses are able to amplify sustainability efforts by:

  • Reducing excess inventory and carbon emissions
  • Optimizing raw material usage
  • Decreasing energy consumption 
  • Minimizing landfill waste and pollution

Rather than rely on large-scale manufacturing runs that lead to excess inventory, retailers and wholesalers can use innovative tech solutions to accurately forecast demand and produce in quantities that align with consumer needs. Aligning manufacturing and production processes with sales and demand combats waste generation, demonstrating environmental sustainability. Efficient planning also minimizes carbon emissions through fewer last-minute shipments and lower energy consumption for both shipping and warehousing. By using inventory management solutions that empower efficient planning and stock decision-making, the fashion industry is able to decrease energy consumption, raw material usage and waste in both production and transportation. 

7thonline offers advanced analytics and demand forecasting tools to help retailers and wholesalers prevent overproduction and overstocking. Ultimately, leveraging the system’s capabilities enables a more efficient and sustainable supply chain, contributing to lower carbon emissions and a smaller environmental footprint. 7thonline is continuously innovating features and functionality to streamline operations and make retail processes more efficient.

To learn more about how AI-powered inventory management solutions can help the fashion industry optimize their stock and improve sustainability efforts, email us at info@7thonline.com or book a demo.

Navigating the Upcoming Tariffs: Mitigating Retail Risk

As tariffs loom on the horizon, the retail industry faces increasing challenges, forcing executives to prepare for supply chain disruptions and navigate declining customer sentiment. As pressures increase, retailers are grappling with higher import costs, which can lead to increased prices for consumers, narrower profit margins and potential shifts in purchasing behavior. To mitigate these risks, retail leaders need to adopt a proactive approach. 

Latest Tariff Developments: All Eyes on April 2nd

According to a PWC report, tariffs (including the reciprocal tariffs expected to take effect April 2nd) could impact the consumer products sector by up to $134B, roughly five times the current tariff amount of $27B—and the apparel industry is taking the biggest hit. 

But tariff structures are often subject to change and it’s no different this time around. Retail leaders must stay informed about potential shifts in trade policies and tariffs to stay ahead of the curve and react swiftly to minimize their impact. Understanding the landscape and making informed decisions will be key to sustaining growth in the face of these challenges. By staying adaptable and leveraging supply chain technology, retail leaders can navigate the turbulence of rising tariffs and minimize the impact on their bottom lines. 

Preserve Margins, Embrace Technology

Investing in advanced supply chain and inventory management technologies can help retailers track and adjust quickly to changing tariffs, preserving margins and ensuring more efficient operations to offset tariff-induced price hikes. AI-powered forecasting tools can help predict shifts in demand and adjust purchase orders accordingly, minimizing waste and cutting costs.  These technologies help streamline operations, improve efficiency and reduce inventory risks.

Predictive AI is a powerful tool for inventory productivity, and empower retail leaders to get ahead of inventory management issues. AI-powered inventory management systems enable retailers to forecast demand with greater accuracy by analyzing historical sales data, seasonal trends and market conditions. With tariffs and supply chain disruptions affecting product availability and pricing, having a more accurate forecast helps retailers prepare for changes in demand before they become a problem. By optimizing stock levels based on these predictions, retailers can avoid overstocking or stockouts that significantly harm profitability—which is crucial when costs are rising. 

Retailers can also use inventory management solutions to identify potential bottlenecks in the supply chain, monitor lead times and track goods across multiple touchpoints. Real-time inventory tracking allows retailers to get a clear picture of stock levels, shipments and sales across all channels. This is especially important during periods of uncertainty, such as when tariffs are imposed or shipping delays occur. This level of visibility enables quick decision-making, whether it’s reordering products from alternative suppliers or shifting inventory from overstocked locations to those facing higher demand.

To Negotiate or Diversify: Supplier Relationships and Sourcing Management

Many retail leaders are leaning on positive relationships with vendors amid tariff uncertainties, pushing for price cuts, negotiating better terms or exploring long-term contracts that can offer more stability and flexibility. Others are looking elsewhere, reducing supplier dependency by diversifying sourcing to mitigate tariff impact. 

“With a sourcing organization that’s decades old, our team has a lot of experience in navigating this type of volatility. They’re monitoring the situation carefully and we expect to successfully navigate through any changes, just like we have in the past. However, given near-term uncertainty, we’ll be looking to maintain a larger-than-normal cushion on the balance sheet.” – Jim Lee, CFO Target

Inventory management solutions enable retailers to manage supplier relationships more effectively, saving costs by streamlining operations. Determine the most efficient sources of products by tracking lead times, costs and shipment schedules from multiple suppliers; if one supplier faces an increase in tariffs, retailers can switch to alternative suppliers who offer more favorable pricing.

Customer Sentiment and Brand Loyalty

While the US economy has not yet experienced a serious slowdown, signs of consumer stress have begun to emerge; it’s no secret that shoppers are worried about the price hikes associated with tariffs. Reuters reported the US consumer confidence index has plummeted to a four-year low in March. With consumers being more selective about where they spend their hard-earned dollars, it’s more important than ever to optimize the customer experience and preserve brand loyalty. 

Inventory management solutions ensure retailers are stocked with high-demand products and can adapt to shifting consumer behavior. Whether it’s fulfilling online orders efficiently or making sure physical stores have adequate inventory, retail assortment management solutions ensure retailers are able to meet customers where they are with the products they want; these systems reduce the risk of stockouts, improving customer satisfaction and loyalty by ensuring that popular products remain available. Through predictive AI and demand forecasting, retailers are able to anticipate how consumers respond to price changes and proactively offer personalized promotions to foster loyalty.

“Tariffs are something we’ve managed for many years, we’ll just continue to manage that. We can’t predict what will happen in the future, but we can manage it really well. And we’re wired to try and save people money. So that will be our ultimate goal.” – Doug McMillon, CEO Walmart

Adapting to Retail Tariff Pressures

As retailers navigate the immediate impacts of tariffs on supply and demand, AI-driven inventory management solutions provide a crucial edge in preserving margins, managing supplier relations and enhancing consumer experiences. By using technology to streamline operations and gain real-time insights, retail leaders can make dynamic, informed decisions that address challenges posed by rising tariffs, supply chain disruptions and fluctuating consumer demand. In the face of uncertainty, technology is not just a tool, it’s a vital strategy for resilience and competitiveness in the retail industry.

7thonline has been providing industry-specific supply chain and inventory management solutions to the global retail industry since 1999, with powerful predictive AI capabilities to navigate fluctuating consumer demand. To learn more about our supply chain technology and inventory management solutions, email us at info@7thonline.com or book a demo with our team.

Retail Trends and Insights from Industry Leaders on What’s Next in 2025

Now is the perfect time to reconnect and see what’s trending for the year ahead within the retail industry. In conversations with industry leaders at various tradeshows and meetings, five key shifts have emerged—especially in the retail tech world. These tech trends are shaping the future of retail, driven by the need for greater efficiency and maximizing the impact of data. Here are the top retail trends leading retailers are keeping an eye on in 2025:

rack of clothes

  1. Personalize Your Tech Stack

Every retailer needs technology that aligns with their unique business model. Success in retail depends on tailored solutions—there is no one-size-fits-all solution in retail technology. Individuality is why businesses continue to succeed, each carving out its place in the industry with distinction. The tech used and how it’s implemented must align with these differences. Whether a business is a small regional retailer, a global brand, a family-run operation or a publicly-traded company, technology must serve the specific needs of each business. Success lies in understanding those nuances, and tailoring your tech stack accordingly. 

  1. Trending Beyond Manual Inventory Management

In retail, success hinges on precise seasonality and allocation, making it clear that manual processes can no longer keep up. The need for technology that balances both replenishment and allocation has never been more critical. Retailers must account for seasonal purchasing patterns, store location, size and even the color variations of garments to ensure the right products are in the right place at the right time. The goal is to avoid excess inventory sitting in a warehouse while also preventing stockouts that lead to missed sales. Getting this balance right will give retailers a competitive edge.

  1. Balancing Push and Pull Allocation

For years, retailers have relied on reactive inventory strategies including manual corrections based on what’s needed in the moment. AI integrations and machine learning allow businesses to shift from adjusting to demand to proactively fine-tuning their allocation strategies, often referred to push and pull allocation. For example, let’s say you have two A stores. One is in Hawaii and the other is in New York. A push system would always send the same number of socks to both stores, even though socks are likely not selling well in Hawaii and you might even sell out of certain colors in New York. 

A push system stocks inventory based on store parameters like the square footage and the volume of the store. It’s not based on factors that determine demand. It’s the warehouse that pushes inventory to stores. Push systems make sure stores are fully stocked regardless of who comes to buy it. 

The pull system corrects this issue by stocking stores based on local demand—but it cannot be done without historical data and it cannot be done manually. The challenge for a lot of retailers is that a pull system requires a level of data and metrics. It can respond directly to consumer demand, local weather and store sizes. It helps to keep inventory lean and reduce waste. 

Many retailers are now adopting a hybrid approach, leveraging AI-driven insights to strike the right balance between push and pull allocation. By setting up intelligent, data-backed rules for replenishment and distribution which are tailored to seasonality, store location, product type and customer behavior, businesses can optimize inventory flow and boost profitability.

  1. (Small) Retailers Can’t Afford to Stay in “Excel Hell”

The time to shift to real-time, automated data tools is now. Many retailers are moving beyond “Excel Hell,” replacing outdated Excel spreadsheets with technology that provides real-time data, forecasting and reporting. Even small businesses are now embracing digital tools to stay competitive.

Historically, small retailers have been unable to capitalize on innovative tech due to limited resources. With the rapid advancement in retail tech and inventory management solutions, they can’t afford to not adopt. There are a plethora of affordable options, empowering small business to access customizable solutions that streamline inventory management, enhance customer relationships and improve overall efficiency. By leveraging automation and AI-driven insights, small businesses can offer a seamless shopping experience while optimizing operations to reduce costs. 

  1. Seasonal Planning: Make it or Break it

The better seasonal inventory is planned, the stronger profit margins can become. However, seasonal inventory management requires long-term forecasting while navigating short-term challenges. Retail supply chains involve multiple moving parts. Those include suppliers, warehouses and shipping partners. All of these elements must work seamlessly to avoid costly disruptions. Unexpected delays can lead to stockouts, resulting in lost revenue and frustrating customers, while overestimating demand can leave businesses stuck with deadstock that are difficult to move after peak seasons. Rigid warehouse contracts can further complicate matters, leaving retailers with high storage costs when demand drops. To optimize seasonal selling, businesses must invest in flexible logistics, data-driven demand forecasting and adaptable inventory strategies. 

2025 Retail Trends and the Art of Finessing Technology

While AI might be the brains behind modern retail, people remain at the heart of its success. Technology can analyze data, predict trends and optimize inventory, but it’s the employees on the ground who understand the nuances that AI can’t capture. They know what can be done better, spot local issues like road construction affecting foot traffic or a special event bringing in new customers, and make the critical adjustments that drive business success. 

To discover more retail trends, industry insights, and innovative shifts in retail tech, read our blogs. Email us at info@7thonline.com to talk to the team.

How AI Drives Profitability in Retail

Artificial intelligence (AI) is often hailed as the driving force behind the next big revolution in the retail industry—it’s the buzzword of the year. As retailers look for ways to streamline operations, enhance customer experiences and boost profitability, AI is seen as a beacon of potential. However, finding meaningful AI is a challenge. Not all AI is the same. 

retail tech use case: digitized shirt in a closet

The Challenge of “Fake AI” in Retail

We’ve all seen it; the flashy AI solutions that promise to transform everything but fail to deliver tangible results. “Fake AI” is like grabbing something off the shelf, but the key to reaping the true benefits of AI lies in embedding it into every step of the retail workflow. AI can be a game-changer when it is fully integrated into the retail business model, such as with retail assortment planning and product allocation. Traditionally, these tasks were manual—baked in Excel and driven by spreadsheet formulas. However, AI can take these processes to new heights, reducing errors and providing actionable insights.

Embedding AI into Retail Operations & Planning

To achieve real value from AI, retailers need to move beyond buzzwords and embed AI into their everyday operational processes. For example, when developing an assortment plan, utilize AI to analyze past sales, customer preferences and even external factors such as weather or local events. This allows retailers to plan how to stock the right products in the right quantities at the right time, ensuring that each store’s inventory matches customer demand as closely as possible. The result? Increased sales, reduced markdowns and improved margins. AI turns what was once a guessing game into a data-driven, predictive science.

Optimizing Product Allocation with AI

Allocating the right products to the right locations is essential to ensure that products are available to customers without overstocking or understocking. When you look to allocate products to stores, AI can optimize this process by analyzing customer purchasing behavior, local demographics and regional trends. By incorporating AI into product allocation, retailers can ensure they are maximizing inventory efficiency and aligning stock with consumer demand. AI-powered algorithms can also predict when and where certain products are likely to sell out, allowing retailers to proactively replenish stock before it runs out. This type of precision reduces stockouts and ensures that customers are always able to find what they want when they visit a store or browse online.

A Proven ROI: AI Profitability in Retail

The power of AI in retail lies in its ability to drive profitability by making smarter, data-driven decisions—from product assortment and allocation to inventory management. It’s not just about throwing AI into a tool and hoping it works; it’s about embedding it deeply into every step of the retail process. 

Listen in as 7thonline CEO and founder, Max Ma, joins Adriana Kaegi from Style Culture TV to further discuss how AI drives profitability.

With the right AI solution, brands and retailers can improve inventory productivity, resulting in higher sell-through, improved profit margins and enhanced customer experiences—leading to better margins, increased profitability and more sustainable growth. 7thonline has been providing industry-specific merchandise management solutions and inventory management solutions to the global retail industry since 1999, with meaningful AI capabilities embedded into every step of the retail process. 

To learn more about how AI can help brands and retailers drive revenue through smarter planning, book a demo or email us at info@7thonline.com. 

The Next Evolution in Retail Inventory Management Needs to Break Down Silos

The retail industry has been struggling for years, even decades with a major challenge—the siloed nature of operations. Traditionally, sales, supply chain and production functions have worked in isolation, leading to inefficiencies, misaligned processes and missed opportunities for growth. It also affects employee morale and their ability to focus on important tasks. These disconnected systems result in inventory imbalances, production delays and a lack of visibility across operations.

At the same time, a significant opportunity is emerging. Integrated demand, the use of artificial intelligence and machine learning and inventory planning systems are redefining how businesses approach operations. By breaking down traditional silos, these systems enable seamless collaboration between teams, fostering smarter decision-making and streamlined processes.

The critical question for businesses now is, how can they bridge the gap between forecasting demand and aligning production with real-time collaboration? Solving this challenge requires advanced tools and a shift in mindset. Retailers need to view the supply chain, demand planning and production as interconnected pieces of a larger, unified strategy.

A Look at the Data: Retail Silos

Silos can be the most costly problems in today’s market. For example, Nike reported holding $9.7 billion in excess inventory in late 2022. That’s an increase of 44% from the previous year and a staggering figure demonstrating just how tough inventory management can be for one of the biggest brands.

Most of us know the results. By 2023 Nike announced an aggressive $2 billion cost-cutting program and employee layoffs. The stock plummeted 12% in a single day following these measures, and gross margins dropped from 45.9% to 42.9% year-over-year. Current global estimates reveal that the global retail industry loses approximately $1.75 trillion annually due to out-of-stock items, representing about 8.3% of total retail sales.

The Evolution of Inventory Management from Sales Planning to Production

Traditionally, inventory management has centered around sales planning and revenue forecasting, with businesses striving to predict how much product they could sell and where those sales would occur. While these projections provided valuable insights, they often stopped short of addressing the next critical step: translating forecasts into actionable production plans. This gap left supply chain and production teams scrambling to meet demand, resulting in inefficiencies, inventory surpluses or shortages that impacted profitability and customer satisfaction.

Key Features of Modern Solutions

Modern inventory management solutions are designed to address the needs of today’s dynamic retail environment with a range of advanced features. Global functionality enables businesses to operate seamlessly across multiple currencies and locations, making these tools scalable for both small retailers and multinational enterprises.

Comprehensive planning tools provide end-to-end support, from pre-planning activities like forecasting revenue and demand to post-planning tasks such as determining production needs and allocation resources. Real-time insights further enhance decision-making by offering a clear view of inventory flow and ensuring alignment with overarching business goals. Together, these features empower retailers to streamline operations, optimize resources and respond quickly to market demands.

Solving Problems Holistically by Focusing on Upstream vs. Downstream

Effective inventory management requires a holistic approach that bridges upstream expertise with downstream integration. Upstream capabilities—such as long-term demand forecasting—enable businesses to anticipate production needs and align them with raw material and resource planning. This foresight helps prevent supply chain disruptions and ensures production efficiency. On the other hand, downstream tools focus on managing in-season inventory and making real-time production adjustments to meet evolving consumer demands. By seamlessly connecting these two ends of the inventory lifecycle, modern solutions provide businesses with a unified system that minimizes inefficiencies, reduces waste and ensures optimal stock levels. In this industry, we know that success means that there is only one item left by the end of the selling season. 

Differentiating Factors in the Market

Flexibility and complexity have become essential in inventory management solutions. Modern systems stand out by offering the ability to adapt to the unique needs of businesses, whether they are small retailers or global enterprises. Customizable solutions allow companies to address specific challenges within their supply chains, sales planning and production processes, providing a significant edge in meeting market demands. This level of adaptability ensures that businesses can scale and pivot quickly, staying ahead in an increasingly fast-paced environment.

Equally important is the value of long-term expertise. Many legacy systems, once focused solely on sales or demand forecasting, have evolved to integrate comprehensive solutions that address both upstream and downstream processes. These platforms leverage decades of industry knowledge while incorporating modern technology—such as real-time data analytics and artificial intelligence-driven insights—to deliver more robust and efficient planning tools.

The Future of Retail Operations

The future of retail operations lies in extending planning horizons to anticipate shifts in consumer behavior before they occur. By leveraging advanced forecasting tools, businesses can move beyond short-term planning and prepare for long-term trends, ensuring they stay ahead of customer expectations and market demands. This forward-thinking approach minimizes disruptions and creates opportunities for growth. It gives us time to think and use the profits saved by using new technologies to future invest in platforms that make an impact. 

Read the original article on Fashion Mannuscript here.

To learn more about breaking down silos and improving retail operational efficiency, email us at info@7thonline.com or book a demo with our team.

Unleashing Wholesale Tech that Embraces Real-Time Data, Removes Silos and Avoids Costly Mistakes

Many wholesalers may not realize that challenges in the technology they’re using come from using tools that are not specifically designed for their wholesale business model. The first, and biggest challenge is with Excel, a platform that has no standard practices across multiple accounts, is extremely tedious and time-consuming and is prone to errors. The second challenge is when wholesalers make the leap to a new platform, only to find out that what appears to be an effective solution on the surface has hidden roadblocks because the tool was actually built for retailers. 

By making the shift to tools specifically designed for wholesale operations, businesses can gain better visibility, more accurate forecasting and the ability to streamline their processes. Wholesalers will also be in the position to get out of “Excel hell” and leverage real-time data, remove silos across departments, enjoy better planning and increase sales by understanding what sells and what doesn’t.

employee in a tech-forward warehouse

It’s Time to Ditch Excel for Critical Wholesale Operations

Many wholesalers still rely on Excel to manage critical operations like account planning, inventory tracking, production schedules and sales data. While Excel might seem like a flexible tool, it often leads to data silos where different departments are working with outdated or incomplete information. Spreadsheets are prone to manual errors, such as incorrect formulas or misentered data–which can result in costly mistakes. Excel doesn’t provide the big-picture view needed to make quick, data-driven decisions. 

Take for example a wholesaler managing multiple accounts. If the account management tool isn’t linked to the production system, key information, like sudden changes in order size or delivery timelines don’t get communicated efficiently, resulting in misaligned expectations, late deliveries and frustrated clients. 

In contrast, adopting real-time data tools give wholesalers a single source of truth that enables faster, smarter decision making. Real-time systems provide up-to-the-minute insights on inventory levels, order status and production progress, allowing teams to react to changes instantly. If a sudden increase in orders occurs, real-time data allows production to ramp up immediately, ensuring the business can meet demand without delays.

Wholesale Tech Platforms Reveal Meaningful Data that Drives Profits

Wholesalers operate in a fundamentally different space from retailers. This area of retail needs a system that helps manage production timelines, track multiple accounts and fulfills complex bulk orders. They rely on tools that can track production schedules across various manufacturers, allowing them to potentially help retailers bring goods to market earlier, provide insights into items that will have higher sell-throughs and potentially increase orders of items that have sold well. Wholesalers need tools that have the sophistication to handle large, multi-location warehouses, seasonal inventory cycles or forecasting based on bulk orders. Excel certainly won’t help effectively avoid missed opportunities to optimize order fulfillment and doesn’t provide real-time data or the ability to understand where pockets of opportunity to save time and money can be found.

Even other types of retail systems that are not designed specifically for wholesale end up prioritizing individual sales, consumer behavior and small-batch inventory management. These tasks don’t translate well to the wholesale environment.

Meaningful Outcomes that Avoid Common Pitfalls

One of the most significant advantages of using a platform designed specifically for wholesalers is accurate forecasting for production buys. Wholesale businesses often deal with large quantities and longer lead times, so having tools that can analyze bulk order trends and predict future demand is essential.

For example, a wholesaler supplying clothing to large retailers can use wholesale-specific forecasting tools to determine how much fabric to order for production months in advance, ensuring they meet demand without overcommitting to resources. These tools help avoid common pitfalls such as underbuying, which leads to stock shortages, or overbuying, which results in excess inventory that ties up capital.

Another key benefit is the ability to improve order fill rates with tools that are designed to track and optimize the entire order process. These systems allow wholesalers to manage bulk orders, ensure timely production and coordinate shipping schedules effectively. This leads to better fill rates, meaning that orders are fulfilled accurately and on time.

Wholesale tools also emphasize account planning rather than location-level planning and allows businesses to track the specific needs of each account, such as seasonal buying patterns or bulk order preferences and tailor their production accordingly.

A Unified Source of Truth by Connecting Inventory, Production, Sales and Accounting

For wholesalers, full system integration is the cornerstone of efficient and effective operations. When all systems, including inventory, production, sales and accounting are connected, the data becomes a single, unified source of truth. Instead of departments working in isolation, everyone has access to real-time, cohesive information that reflects the current state of the business.

When a sales team enters a new order, that information immediately updates inventory and production systems, ensuring everyone is aligned. This eliminates the need for manual data transfers or constant back-and-forth communication, reducing errors and preventing miscommunication.

When systems are fully integrated, wholesalers gain control over their operations. For wholesalers, integration isn’t just an upgrade. It’s the difference between chaos and control. 


Read the original article on Fashion Mannuscript here.

To learn more about our AI-based wholesale solutions, email us at info@7thonline.com or book a demo with our team.

How AI in Retail Is Enhancing Efficiency, Freeing Retailers From ‘Excel Hell’

7thonline sat with WWD to discuss how AI in retail is enhancing efficiency, highlighting the company’s commitment to breaking down operational silos and enhancing efficiency across the board, ensuring tailored and flexible solutions that meet diverse client demands.

7thonline's demand forecasting platform shown in a business meeting

Since its inception, 7thonline has worked to revolutionize the retail and wholesale industry by integrating advanced data science with more than 25 years of business acumen. Today, 7thonline is committed to helping the retail industry move away from relying so heavily on manual processes to embracing technologies like machine learning and AI that can boost productivity and enhance profitability. The company has catapulted from a start-up focused on wholesale buying and planning tools to a global leader providing omnichannel merchandise solutions. With a client list including brands such as Patagonia and Calvin Klein, 7thonline maintains its competitive edge by fostering innovation and adapting swiftly to industry changes.

Here, Max Ma, chief executive officer, and Lauren Taubes, director of business development, reveal how cutting-edge retail tech can free retailers from “Excel Hell”.

WWD: 7thonline offers a unique suite of solutions for omnichannel merchandise and assortment planning. How do you maintain your competitive edge in such a dynamic industry?

Max Ma.: We always have the opportunity to collaborate with “best in class” brands that set the industry standard for best practices. We’ve had the privilege to collaborate with some of the best retail brands, like Patagonia, Birkenstock, Calvin Klein, Canada Goose, Bestseller, among others.

It is important to constantly ask ourselves: Are we on the right track? Are we approaching this the best way? We have a passion for the fashion and retail industry that fuels our innovation. Our team is composed of data scientists and former retail executives with extensive experience and this combination gives us insights into the problems our clients are facing and the data needed for the solution. We are able to do this by creating an industry specific platform that uses AI and machine learning to revolutionize merchandise planning and allocation and drives profitability.

Lauren Taubes: There are many retail technology companies out there and some offer services that are similar to 7thonline. But we are exceptional that we are able to integrate with technologies that clients already have and that we provide unique solutions for wholesalers that are breaking down silos and fostering more effective collaboration across the organization.

WWD: 7thonline serves global clients across various regions. Can you discuss any challenges you face while catering to such a diverse clientele and how you overcome them?

L.T.: Serving a global clientele, we see several challenges, primarily around inventory cycles and demand patterns. Each market has unique trends and seasonality, so a one-size-fits-all solution simply doesn’t work. To overcome this, we’ve built our platform to be highly flexible and adaptable, allowing clients to tailor planning and forecasting based on local data.

Additionally, global clients often face logistical and regulatory complexities. To address these, we provide real-time insights and AI-driven recommendations based on their history. This enables clients to make more accurate decisions. We also work closely with leadership to fine-tune our solutions. We want to make sure that we are in alignment with each client’s specific needs.

WWD: How does 7thonline ensure its solutions cater to both well-established brands and emerging players in the industry?

L.T.: By offering a modular, integrated approach, 7thonline helps both established and emerging brands improve speed to market, planning accuracy and greater profitability. Our tools enable businesses to adapt quickly to changing market demands by truly using the data the companies have but do not use effectively.

We offer a flexible, data-driven platform tailored to the fashion and footwear industry, supporting top brands like PVH, Patagonia, Birkenstock, Michael Kors and Canada Goose across both retail and wholesale models. Our platform provides granular, real-time demand insights, down to the SKU level at each store location for each selling week, helping businesses align inventory with localized demand and maximize productivity.

With solutions like merchandise planning, open-to-buy (OTB), pre-season assortment planning and built-in analytics, we enable smarter decision-making. Our tools streamline production forecasts, optimize allocation and replenishment and enhance supply chain efficiency, ensuring products reach the most profitable channels.

WWD: Customer success stories are very powerful. Could you share a specific case where 7thonline significantly impacted a client’s business outcomes?

M.M.: Recently, one large conglomerate that we work with reported that by utilizing a wholesale account planning system, they were able to place their production orders a week earlier. This was due to better planning and led to a $1 cost reduction per garment from their supplier. This is a notable savings in the retail industry.

WWD: How important is data security to 7thonline, especially when dealing with sensitive client information in the digital age?

M.M.: In our 25 years of business we have not had a data breach. Data security is extremely important to us, especially given the sensitive nature of client information and the current digital landscape. We are committed to safeguarding our clients’ data through robust security measures and industry best practices. Our cloud-native SaaS solutions are designed with advanced security protocols to protect against unauthorized access and data breaches. We are continuously updating our security frameworks to ensure that client information remains confidential and secure.

WWD: Can you describe any upcoming features or products that 7thonline is excited about rolling out?

L.T.: Here’s another reason why working with “best in class” industry leaders makes a difference. It allows us to develop products that meet their exact needs. For example, we are rolling out several new features designed to enhance both DTC and wholesale operations. For clients, we are expanding our item level planning that integrates sales planning with inventory management. This enhanced tool will provide detailed open-to-buy (OTB) and item level planning.

The benefit is that it will enable brands to track all key performance indicators (KPIs), including on-hand inventory, receipts, sales and transfers at both the distribution center and store level on a monthly basis. Another benefit is this provides real-time collaboration between the sales planning and inventory team so that there will be no more silos between planning and execution. To continue on the path, we are working with a major footwear brand to expand into production planning. This will help us to close the loop of the retail/inventory/planning/execution cycle.

WWD: What are some of the long-term goals for 7thonline, and what strategies are in place to achieve them?

M.M.: Looking ahead, 7thonline aims to eliminate inefficiencies caused by outdated tools like Excel. I like to call it “Excel Hell” because it’s frustrating, time consuming and full of inaccuracies. The biggest offense is that it creates data silos and slow real-time decision-making. As margins shrink, manual processes become unsustainable. The future is about delivering automated, end-to-end solutions that streamline operations and improve results, removing the need for manual inputting.

Embracing AI in Retail

Known as the “science guys of the retail industry,” we’re advancing AI and machine learning through collaboration with leading clients. It’s no secret that AI is part of the future and is transforming buyers’ roles, enabling smarter, real-time adjustments to product assortments, especially for seasonal items. Studies show 60 percent of pre-season purchases are unprofitable due to decisions made without real-time data. By leveraging AI, retailers can respond to consumer behavior mid-season, improving profitability.

Our strategy for the future is to embrace AI and the crucial edge it provides by predicting trends early, reducing reliance on pre-season guesses and enhancing margins, allowing retailers to reinvest in technology and stay ahead.

To read the full article on WWD, click here.

To learn more about the latest in AI for retail demand planning and inventory management, email us at info@7thonline.com or book a demo with our team.

Minimize Markdown Items by 30% Through Smart Allocation and Planning

According to Bain & Co.’s 2024 Consumer Products Report, the industry is grappling with slowing growth and increasing pressures from both the global market and evolving consumer expectations. To remain competitive, companies are being urged to reset their growth strategies, emphasizing sustainable innovation, digital transformation and operational agility. Businesses must adapt to disruptions in the supply chain and shifts in consumer behavior, positioning themselves to seize emerging opportunities while maintaining a focus on long-term objectives.

While it might be perceived as a Herculean feat, reducing markdowns by 30% can be a game-changer for retailers looking to optimize profitability, and smart allocation and planning are key to making it happen. By strategically aligning inventory with customer demand through the use of advanced data analytics, retailers can minimize excess stock and lost sales, reduce markdowns and increase full-price sales. But how can retailers effectively forecast and manage inventory across diverse product categories?

A Focus on Breaking Down Silos

The answer is by facilitating real-time Sales & Operations Planning (S&OP) and enabling better collaboration between sales planning and supply chain planning teams–breaking down silos and fostering more effective collaboration across the organization. This is best done with an industry specific platform that uses AI and machine learning to revolutionize merchandise planning and allocation, and drives profitability. Once retailers and wholesalers are able to move away from manual processes like Excel, holistic approaches that use AI and machine learning are able to provide granular consumer demand insights. Today, the capability exists to dig right down to the SKU (stock keeping unit) at a specific store for a given week. This level of detail allows retailers to make smarter, faster inventory decisions based on real-time, localized demand. 

In addition, AI-driven systems can accurately forecast demand, ensuring optimal stock levels and minimizing the risk of overstocking or stockouts by analyzing real-time sales data, customer behavior and market trends. This advanced technology enables dynamic, data-informed allocation, helping businesses meet customer demand while significantly reducing markdowns and improving profitability across various product categories. 

Delivering Real Results Through Smart Allocation and Planning

Clients have experienced firsthand the significant benefits of using these solutions. For example, one large conglomerate reported that by utilizing a wholesale account planning system, they were able to place their production orders a week earlier, leading to a $1/garment cost reduction form their supplier–a notable savings in the retail industry. 

7thonline clients have gained increased visibility across multiple continents, allowing them to track local demand in various countries and regions. This ensures that headquarters can stay ahead of demand signals across the entire organization. By breaking down data silos, companies are empowered to use their data to make meaningful improvements in both operations and profitability. 

Streamlined Stock Management for Optimal Performance

By integrating demand-driven allocations, tailored strategies based on product attributes and real-time replenishment tools, retailers can significantly enhance their inventory management processes. Balancing push and pull methods, alongside quick reorder algorithms, ensures that stock levels remain responsive to changing demand, reducing the risk of overstock or stockouts. This holistic approach not only improves customer satisfaction by keeping popular items in stock, but also enhances overall profitability through better resource management. 

Demand-Driven Allocation for Maximum Sales Potential

Effective allocation and replenishment systems are critical for maximizing product sales and reducing inefficiencies. Demand-driven approaches focus on distributing inventory based on which products have the highest propensity to sell. By analyzing consumer behavior and sales trends, retailers can ensure that the right products are placed in the right location, optimizing the chances of meeting customer demand. This method not only improves stock availability but also minimizes the risk of overstocking less popular items. 

Tailored Allocation Based on Fashion, Season and Attributes

To enhance inventory accuracy, optimal allocation methods are tailored to consider fashion, seasonal trends and basic product attributes. This ensures that products are aligned with local market preferences and timely demand changes. For instance, fast fashion items may require more dynamic allocation based on emerging trends, while basic or staple items can be managed with steadier forecasts. Retailers benefit from a balanced approach that meets both store-term trends and long-term needs.

Actionable Insights for Pre-and-Post-Allocation Adjustments

A comprehensive allocation system provides recommendations not just before, but also after allocation, allowing retailers to fine-tune their strategies. Pre-allocation recommendations help in distributing inventory proactively, whole post-allocation feedback allows businesses to adjust stock levels based on real-time sales data. This continuous cycle of adjustments ensures that inventory levels remain optimal across different locations. 

Technology’s Promising Future for Enhanced Profitability and Quality of Life

AI is reshaping the role of buyers, allowing them to stay ahead of trends and introduce product assortments that align with customer demand, particularly for seasonal items. According to a study published by Forbes, 60% of apparel products bought by buyers aren’t profitable, while only 40% are. This is because many decisions are made pre-season, long before customers interact with the products. AI enables retailers to gauge consumer behavior at the start of the selling season and make smarter, secondary product assortment allocations based on real-time data. Ultimately, retailers and wholesalers that are able to embrace AI and machine learning will be better able to minimize markdowns, increase profitability and ultimately enhance the quality of life for the stakeholders of the entire retail supply chain.

Read the original article on Fashion Mannuscript here.

To learn more about our AI-based smart allocation and demand planning tool for retailers and wholesalers, email us at info@7thonline.com or book a demo with our team.

Insights from Max Ma: Retail SaaS & Innovation in the Industry

Max Ma, CEO and Founder of 7thonline, shares insights into his journey from a retail software engineer to leading a successful retail SaaS company. Max founded 7thonline in 1999 with the vision of improving retail inventory management and demand planning, leveraging advanced analytics and data-driven solutions. The company has grown to serve major fashion, footwear and accessories brands like PVH, Patagonia and Canada Goose, offering multi-channel solutions that enhance inventory productivity and profitability.

Ma discusses the technological innovations behind 7thonline’s platform, including machine learning and AI, which help retailers make smarter inventory decisions by providing granular demand insights. He also highlights how 7thonline’s specialized focus on the apparel and footwear industry gives it a competitive edge, addressing challenges like seasonal demand forecasting, supply chain disruptions and shifting consumer behavior.

Looking ahead, Ma emphasizes the importance of data analytics, automation and AI in shaping the future of retail, and advises aspiring entrepreneurs to build with passion and a long-term vision. With a proven track record of innovation, 7thonline continues to evolve, preparing to lead the next phase of technological transformation in the retail industry.

cross street signs for 7th avenue, known as fashion avenue, and 7thonline

Please tell us more about yourself. 

I’m Max Ma, Founder and CEO of 7thonline, a retail technology platform that provides advanced demand planning and inventory management solutions for retail businesses.  I founded 7thonline in 1999 to help streamline retail and wholesale planning to be more efficient.  For over 25 years, we’ve been empowering retail businesses with unmatched demand visibility, advanced analytics and actionable insights. As both a data scientist and an experienced retail tech industry executive, I am passionate about merging cutting-edge technology with proven business practices. 

Before founding 7thonline, I served as the lead developer for Pantone’s Electronic Color Systems. In addition, I was a member of the Board of Trustees and Treasurer for the Yale-China Association. I hold an M.S. in Electrical Engineering from Polytechnic University, where I also served on the board of the Center for Technology in Supply Chain and Merchandising. My experience extends into media as well, having worked at HBO.

7thonline has made a significant mark in the retail SaaS space over the years. Can you take us back to the beginning; what inspired the founding of 7thonline, and how did the company evolve into what it is today?  

When I started working in retail as a software engineer for a CAD software company, I quickly realized that the industry needed more effective ways to boost inventory productivity. Early on at 7thonline, we introduced tools for wholesale buying and planning, partnering with major wholesalers like Liz Claiborne, Jones Apparel Group and Kellwood. Over time, we evolved our solutions to focus on cross-channel inventory planning and execution, enabling both wholesalers and retailers to align supply with consumer demand, ultimately improving margins.

Today, 7thonline is committed to helping the retail industry, which still relies heavily on manual processes, by offering technology solutions that enhance profitability. We believe that this ultimately will improve quality of life as there is a more efficient use of time, better results and cost efficiencies. We constantly ask ourselves: Are we on the right track? Are we approaching this the best way? Our passion for supporting the industry drives us forward. Though we’re still at the beginning of this journey, there’s a great deal of excitement about the future and the possibilities ahead.

Your platform is praised for its data-driven approach. Could you explain the core technology behind 7thonline’s platform and how it empowers retailers to make smarter, faster inventory decisions?  

7thonline specializes in multi-channel demand planning for leading apparel, footwear and accessories brands like PVH, Patagonia, Michael Kors, Tommy John, Birkenstock, Alexander Wang and Canada Goose.

We stand out by offering a data-driven platform that specifically caters to the fashion and footwear industry, supporting both retail and wholesale models. We’re revolutionizing merchandise planning and allocation to drive profitability, enabling planners and allocators in the industry to access deep demand insights and leverage robust optimization tools for achieving critical margin breakthroughs and maximizing inventory productivity.

What sets us apart is our ability to provide granular consumer demand insights—right down to an SKU at a specific store for a given week. This level of detail allows retailers to make smarter, faster inventory decisions based on real-time, localized demand.

Our platform offers several key modules:

  • Merchandise Planning with Integrated OTB: Flexible planning levels for analyzing business from multiple angles.
  • Pre-Season Assortment Planning and Order Entry: Maximize selling potential by reverse-engineering clusters down to the style/color level by door and by week.
  • Easy Reporting with Built-in Analytics and BI: Comprehensive reporting tools that provide actionable insights.
  • Production Demand Planning: Streamline production processes with accurate demand forecasts.
  • Allocation and Replenishment: Ensure products reach stores and online channels where they have the highest selling potential.
  • Factory to DC Replenishment and Order Aggregation: Optimize supply chain efficiency from factory to distribution centers.

Our modular, integrated solutions allow retailers to improve speed, accuracy and profitability while driving higher customer satisfaction and operational efficiency.

The retail SaaS solutions market has grown rapidly in recent years. What do you believe sets 7thonline apart from other competitors in this space, and how do you maintain your competitive edge?  

What sets 7thonline apart is our ability to provide a holistic platform managing the total demand across stores, ecommerce and wholesale distribution. While many companies offer solutions that address parts of what we do, none integrate these elements as comprehensively as we do, especially with the inclusion of a wholesale component. Our platform is specifically tailored to the apparel, footwear and accessories (AFA) market, which is notoriously challenging for technology solutions. By focusing exclusively on this sector, we’ve honed our expertise and developed solutions that meet the unique needs of retailers in this space, maintaining a competitive edge through specialization and deep industry knowledge.

How are your teams translating strategic goals and objectives into actionable initiatives that can be measured and reported? 

Our solution enables clients to take a more proactive approach, effectively shaping their merchandising strategies and driving financial performance. By aligning strategic goals with actionable and measurable initiatives, we help clients translate high-level objectives into tangible outcomes. This approach delivers key benefits, such as lowering markdowns, increasing full-price sell-through, reducing lost sales, improving inventory turns and minimizing administrative tasks. With this results-driven model, clients can track progress and continuously optimize their merchandising strategies for maximum impact.

You serve a diverse range of clients in fashion, sports, and other retail sectors. What types of challenges do these industries typically face, and how does 7thonline tailor its solutions to meet their unique needs?  

There are many reports about challenges at retail. Recently, Bain & Co. published their 2024 Consumer Products Report. It highlights that the industry is facing slower growth and rising challenges from both the global market and shifting consumer expectations. To stay competitive, companies are being encouraged to revamp their growth strategies, with a strong focus on sustainable innovation, digital transformation and operational agility. Businesses must adapt to supply chain disruptions and evolving consumer behavior, positioning themselves to capture new opportunities while keeping long-term goals in sight.

We understand that the retail industry is primarily focused on short lifecycle and seasonal products.  This makes demand forecasting extremely difficult because historical data is limited and consumer demand is constantly shifting.  7thonline leverages a wide range of data sources such as POS data, shipment data, logistic and warehouse data and marketing data to analyze the demand signal from every single channel of distribution.

In the past decade, 7thonline has experienced impressive growth. Could you share a few key success stories that highlight your company’s innovation, problem-solving capabilities, and customer impact? 

We have clients with firsthand experience of how they benefit from using our solutions.  One large conglomerate told us that by using our account planning system, they were able to place their production buy one week earlier.  This resulted in the supplier offering the client a $1 lower cost per garment. This is a huge number that is truly exceptional in the retail industry.  

Another example our clients have seen is the ability to have visibility across different continents to know the local demand of different countries and regions so that HQ can always stay on top of the demand signals of the entire company. We’re removing silos and helping companies use their data to make a meaningful difference in their business.

How do you see the role of data analytics evolving in retail, and what steps is 7thonline taking to stay at the forefront of technological innovation in this rapidly changing industry? 

At 7thonline, we leverage machine learning and advanced algorithms to stay at the forefront of data analytics in retail. Data analytics has always been the core of our business, providing clients with powerful insights. However, with rapidly changing consumer shopping habits, traditional statistical methods are no longer enough. That’s why we’ve adopted AI and machine learning to enhance our capabilities. 

For instance, we developed a fast fashion demand forecasting application that uses AI to predict in-season consumer preferences with minimal data. This enables our clients to quickly respond to shifting consumer demand and stay ahead in a dynamic market.

Retailers are dealing with significant changes in consumer behavior and supply chain disruptions. What strategies or features has 7thonline introduced to help your clients navigate these new realities? 

Over a decade ago, 7thonline partnered with a major retailer operating 8,000 stores to implement a demand-driven allocation and replenishment solution. This system allowed the retailer to make data-driven allocation decisions by indexing each product at every store location, aligning product assortment with local consumer demand. By staying closely attuned to the unique consumer behavior at each location, the retailer ensured the right products were available at the right places, reducing stockouts and maximizing sales.

We continue to build on this approach by helping clients test consumer preferences before committing inventory to all channels and stores. For example, by indexing each product, retailers can accurately assess the propensity to sell and determine the optimal allocation and replenishment levels. This tailored, data-focused strategy ensures that retailers are responding effectively to specific consumer demand, rather than applying a one-size-fits-all approach.

As a company that has been leading in SaaS retail solutions for years, how do you balance innovation with stability, ensuring your platform is cutting-edge yet reliable for large-scale clients?  

At 7thonline, we strike a balance between innovation and stability by closely collaborating with leading clients. This ensures that the features we develop are not just cutting-edge, but also practical and aligned with the real needs of the industry.

Our focus goes beyond simply implementing the latest technology. It’s about providing meaningful solutions that drive profitability and improve the quality of life for those managing large volumes of goods on tight margins. In today’s data-driven economy, technology is the key to breaking through the typical 5-10% margin barrier. By reducing turnaround time, minimizing human error and enhancing overall business operations, we help our clients achieve significant breakthroughs.

An example of how we improve internal and external collaborations through the latest technology is helping clients make better supply chain decisions. By facilitating real-time Sales & Operations Planning (S&OP), we enable better collaboration between sales planning and supply chain planning teams, breaking down silos and fostering more effective collaboration across the organization.

Looking forward, what trends or developments do you anticipate will shape the future of the retail SaaS landscape, and how is 7thonline preparing to lead the way in this evolution?  

Excel has become a major pain point for retailers, creating data silos and delaying real-time decision-making. As margins shrink, relying on Excel reaches a point where it’s no longer scalable. That’s where 7thonline steps in with end-to-end solutions that automate processes and deliver better results. Our goal is to eliminate the need for manual intervention by making everything automatic.

Often referred to as “the science guys of the retail industry,” we are continually enhancing our AI and machine learning capabilities through collaboration with leading clients. For us, AI and ML are not just marketing buzzwords—they’re essential tools that help retailers improve margins by allocating inventory based on current trends and customer preferences.

AI is reshaping the role of buyers, allowing them to stay ahead of trends and introduce product assortments that align with customer demand, particularly for seasonal items. According to a study published by Forbes, 60% of apparel products bought by buyers aren’t profitable, while only 40% are. This is because many decisions are made pre-season, long before customers interact with the products. AI enables retailers to gauge consumer behavior at the start of the selling season and make smarter, secondary product assortment allocations based on real-time data.

In the apparel and retail space, AI offers the critical advantage of predicting consumer trends early, reducing reliance on pre-season inventory bets and managing the constraints of the supply chain. Retailers using AI can enjoy higher margins, which in turn allows them to invest further in technology and stay ahead in an increasingly competitive landscape. 

Lastly, what advice would you give to aspiring entrepreneurs looking to build a successful business in the technology and SaaS industries, based on your journey with 7thonline? 

You have to have the passion for what you do and “build to last” instead of “build to cash out.”  With 25 years and still going, I still have the passion and excitement to continue to partner with our legacy clients and obtain new partners in the fashion, footwear and accessories industry. I feel that the best is yet to come and I hope that entrepreneurs looking to build a successful business find that same excitement and feel that what they are doing will ultimately help people have a better quality of life. 

Read the whole interview on TechBullion here: https://techbullion.com/from-vision-to-leadership-the-journey-technology-and-future-of-7thonline-in-retail-saas-interview-with-ceo-max-ma/

To discover the latest in retail SaaS innovation, email us at info@7thonline.com or book a demo for a sneak peek at our cutting-edge inventory management and demand planning solution.

Maximize Inventory Productivity with Multi-Channel Demand Planning

At 7thonline, we understand the challenges brands face in maximizing inventory productivity across wholesale and direct-to-consumer (DTC) channels. 7thonline’s DTC Demand Planning is ‘Store-Based’ (Yin), while its Wholesale Demand Planning is ‘Account-Based’ (Yang), for a comprehensive and complete view of Corporate Demand. The two approaches are equally vital to your business yet when they are integrated as part of a whole, the combined benefits are significant.

digital sales forecast

Through decades of collaboration with clients like Patagonia, Canada Goose, PVH, Under Armour, Oakley and VF Corp, we have learned, refined and developed an end-to-end multi-channel demand planning technology that is purpose-built for inventory management, planners and account executives/salespeople.

Unfortunately, many people think they can manage wholesale with Excel or treat it the same as retail by using a ‘store-based’ solution, which leads to overstock and lost sales. Recently, several leading, innovative brands have approached 7thonline seeking a technology that can help them overcome the unique challenges of wholesale channel demand planning.

  • Traditional demand planning tools were originally developed as ‘store-based’ solutions for CPG and food and beverage. After all, these are the largest consumer consumption categories so it makes sense.
  • However, while ‘store-based’ approaches are great for DTC brick and mortar, they cannot be retrofitted to work for wholesale demand planning—period.
  • Our wholesale demand planning is purpose-built as an ‘account-based’ system which is the only way to effectively manage wholesale.
  • It enables Account Executives (AEs) to take early demand signals from customers and provides demand visibility across all accounts.
  • It also enables quick order aggregation from brick-and-mortar and other channels, as well as effective planning for future demand with the aid of ML&AI forecasting.

Available to Sell (ATS) Reports can be created instantaneously versus aggregating bookings from hundreds of Excel worksheets. As mentioned earlier and in stark contrast, our approach to DTC demand planning is ‘store-based’. Utilizing both strategies for multi-channel demand planning is crucial for success.

7thonline’s unique approach of combining Yin and Yang has enabled brands to have a holistic view of demand planning across all channels, helping them drive revenue growth for nearly 25 years.

To learn more about 7thonline’s multi-channel capabilities, book a demo or email us at info@7thonline.com.