Best Practices | Multi-Channel Management Help Calvin Klein to Make Precise Business Decisions

Business Challenges

With a large global presence, diverse product range and heavy datasets, information processing is timely and complex. Calvin Klein struggled with high resource costs and inventory mismanagement for all channels—brick-and-mortar, ecommerce, wholesale distributors, etc—resulting from redundant and disjointed business practices between various functions and brand departments. They sought to unify business processes and improve their sales forecasting around product categories to make precise inventory decisions down to style, color, size. 

Solution

Using 7thonline, Calvin Klein was able to improve work efficiencies by obtaining complete order information spanning all regions. With real-time data and cross-department collaboration, their product planning, sales and product teams were able to enhance their workflow and standardize merchandise planning operations—closing the loop with a centralized planning system that fosters collaboration and strengthen communication.

The platform also simplifies data analysis from multi-dimensional data inputs to derive high-value insights and inform merchandising decisions; 7thonline’s localized size profiling feature even addressed their challenge forecasting sales down to style, color, size due to diverse size parameters for different categories, resulting in more precise inventory decisions for their numerous stores around the world. 

Company Profile

One of America’s largest brands, Calvin Klein sells products in over 20,000 stores worldwide across their four main sub-brands: CK Calvin Klein (premium ready-to-wear), Calvin Klein Jeans (denim), Calvin Klein Underwear (intimates) and Calvin Klein Performance (sportswear). With a legendary legacy, large physical global presence and diverse product range, Calvin Klein has a strong history in the apparel industry.