Survey: Adapting to Shopper Demand, Tariffs and Technology

Retailers are navigating complex decisions in an uncertain economic environment as both tariff rates and consumer fears rise. With a weak sentiment index, smarter assortment planning is critical to ensure each SKU earns its place on the shelf—especially as tariffs eat away at the margins. Between wavering brand loyalty and declining purchasing power, retailers are having to rethink demand. Many retail leaders are focused on building flexibility, improving forecasting and investing in strategic planning, reflecting a push to become more agile amid ongoing uncertainty.