Retail Direct Marketing Offer Planning & Analytics Solution

Determine campaign ROI and refine offer planning with 7thonline’s AI-based catalog and direct marketing solutions that outline attribution down to page space, placement, and circulation to determine the optimal operating profitability for each SKU. 7thonline’s powerful direct marketing suite assesses campaign contributions down to style, color, size, media, and week.

Retail Marketing Analytics and Forecasting Solution for Catalogs & Direct Marketing Campaigns

Streamline catalog planning with AI-powered retail analytics solutions that offer impact and insights for optimal contribution margins. 7thonline provides direct marketing retailers the performance tracking needed to effectively plan, forecast demand, and maximize conversions. 

Planning and forecasting solutions include:

-Merchandise Planning

-Assortment Planning

-Offer Planning

-Open-to-Buy

-Embedded Forecasting & Reporting

AI-Powered Offer Planning for Direct Marketing Retailers

Make smarter decisions and increase contribution margin with data-driven insights. AI-powered offer planning leverages artificial intelligence to analyze customer behavior and historical data to predict what offers resonate best with specific segments down to page space, placement, and circulation—reducing guesswork and manual effort.

7thonline’s AI-based system analyzes data based on all customer affinities: product, time, location and even media consumption (the why). This 4th dimension to the retail cube is a powerful approach to fully understand consumer behavior and make dynamic decisions.

7thonline is a leading provider of offer planning and forecasting solutions, enabling more effective planning, demand forecasting, and inventory optimization for leading direct marketing retailers. With embedded AI-powered business intelligence and rich analytics, the solution offers complete demand visibility and planning capabilities at the most granular level: style, color, size, media, week. To learn more about our catalog and direct marketing suite, book a demo or email us at info@7thonline.com.