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PRESS RELEASE

7thonline Recognizes Record Revenue Growth and Global Momentum

Leading China Retailer Signed; Executive Leadership Team Expanded to Accelerate Growth

New York, NY - July 18, 2014 - 7thonline, Inc., the leading provider of omni-channel merchandise and assortment management solutions to the retail and wholesale industries, today announced continued momentum with new and expanded customer signings in the US and China. For the second consecutive year, 7thonline is poised to generate the highest annual revenue in the company's history.

7thonline's growth is fueled by increasing demands on retail and wholesale sectors to manage consumer shopping preferences effectively across all sales channels and geographic regions. Solutions that help aggregate demand and apply real-time business analytics to the planning process are rapidly becoming must-have foundational components of business strategy. One new 7thonline customer that is embracing this new paradigm is BESTSELLER Fashion Group China, one of China's leading fashion retailers. BESTSELLER was seeking a specialized technology partner that could help enhance business performance by improving order accuracy and inventory flow between its 7,000 stores in over 300 cities throughout China. 7thonline's Retail Allocation Solution was chosen to be BESTSELLER's enterprise platform to drive its rapid business growth.

To support and accelerate company momentum, 7thonline has expanded its executive leadership team with the appointment of two industry veterans. The company has appointed Marc Sprecher to the role of Executive Vice President and Chief Commercial Officer to oversee all sales, marketing, and business development activity at 7thonline. Mr. Sprecher brings two decades of experience building high-performance commercial organizations for companies that specialize in software, SaaS, and IT outsourcing solutions for the physical and financial supply chains. 7thonline also announced the appointment of Marco de Vries as Vice President of Marketing and Strategy to define the company's strategic direction and lead all global marketing programs. Mr. de Vries has over 15 years marketing and planning experience with supply chain and e-commerce technology firms.

“Delivering a consistent, consumer-centric shopping experience across brick-and-mortar, e-commerce and wholesale channels is a leading priority for apparel retailers and brands,” said Max Ma, CEO of 7thonline. “Successful firms are embracing data-driven, omni-channel demand planning strategies to unlock revenue growth and optimize inventory. The addition of Marc and Marco to 7thonline's expanded management team ensures we are poised to accelerate growth and solidify our position as leader in wholesale and retail planning solutions.”

About 7thonline
7thonline is a leading provider of cross-channel merchandise and assortment management solutions to the Apparel, Footwear, and Accessories industries. Deployed in the cloud or as enterprise software, 7thonline solutions enable more effective planning, demand forecasting, and inventory optimization for fast-growing, omni-channel, leading brands. With embedded business intelligence and rich analytics, the company's solutions offer complete demand visibility and planning capabilities for wholesale, retail, and e-commerce—enabling increased sales, reduced markdowns, improved margins, and enhanced profitability. Customers include Bestseller, Brooks Brothers, Calvin Klein, Fast Retailing USA, G-III Apparel Group, GRI Retail Group (Hong Kong), Michael Kors, Nautica, Oakley, Patagonia, PVH and VF, among others. 7thonline is headquartered in New York, NY and has global offices in mainland China. To learn more, visit www.7thonline.com, read our blog at www.retailplanningblog.com, and follow us on Twitter at http://twitter.com/7thonlineInc.