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PRESS RELEASE

Patagonia Selects 7thonline Wholesale Solution

New York, NY - October 25, 2013 - 7thonline, the leading provider of omni-channel merchandise and assortment management solutions to the retail and wholesale industry, today announced that Patagonia Inc., a leading designer of core outdoor, surf and sport-related apparel, equipment, footwear and accessories, has selected 7thonline Wholesale Solution to help better match production supply with dynamic market demand to drive greater customer satisfaction and increased profitability.

Patagonia will leverage 7thonline’s industry-specific platform with embedded BI and analytics to improve their ability to plan and forecast demand at style/color level, better collaborate with majors, efficiently aggregate demand at the enterprise level, track and analyze global inventory from a single source, and make timely data-driven decisions on total production buy. Such overall inventory visibility coupled with instant reporting and attribute-based planning and analysis will give Patagonia a strategic advantage to become more proactive in analyzing, anticipating and meeting demand in a highly competitive marketplace.

“Patagonia is a strong force both in business and social responsibility. We are very proud to become a technology partner to such a forward-looking organization.”; Says Max Ma, CEO of 7thonline. “Our wholesale solution offers Patagonia a central planning and execution platform built on years of industry knowledge to help bring the company's planning innovation to the next level.”

About Patagonia, Inc.
Patagonia, Inc., based in Ventura, California, is a leading designer of core snow, outdoor, surf and sport related apparel, equipment, footwear and accessories. The company is noted internationally for its commitment to authentic product quality and environmental activism, contributing over $49M in cash and in kind donations to date. Incorporating environmental responsibility into product development, the company has, since 1996, used only organically grown cotton in its clothing line. Committed to making its products landfill free, the company’s entire product line is recyclable through its Common Threads Initiative. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles, which outlines the environmental and social footprint of individual products. For more information, visit www.patagonia.com.

About 7thonline
7thonline is a leading provider of cross-channel merchandise and assortment management solutions to the Apparel, Footwear, and Accessories industries. Deployed in the cloud or as enterprise software, 7thonline solutions enable more effective planning, demand forecasting, and inventory optimization for fast-growing, omni-channel, leading brands. With embedded business intelligence and rich analytics, the company's solutions offer complete demand visibility and planning capabilities for wholesale, retail, and e-commerce—enabling increased sales, reduced markdowns, improved margins, and enhanced profitability. Customers include Bestseller, Brooks Brothers, Calvin Klein, Fast Retailing USA, G-III Apparel Group, GRI Retail Group (Hong Kong), Michael Kors, Nautica, Oakley, Patagonia, PVH and VF, among others. 7thonline is headquartered in New York, NY and has global offices in mainland China. To learn more, visit www.7thonline.com, read our blog at www.retailplanningblog.com, and follow us on Twitter at http://twitter.com/7thonlineInc.