New York, NY - July 18, 2005 - 7thOnline, Inc., the leading provider of merchandise and assortment planning solutions to the apparel, footwear, and accessories industry, today announced it has named Peter Grimando as Vice President of Sales.

Mr. Grimando has over 25 years of experience in retail and technology. Most recently, he served as a Regional Sales Manager for Manugistics. His background also includes Senior Account Executive positions at GERS Retail Systems and Richter Systems. His retail industry experience includes management positions at Aerosoles Retail Group and Phillips-Van Heusen.

"Peter has had an impressive track record both in sales and in retail, and we are very excited to welcome him to our team," said 7thOnline CEO Max Ma. "His addition provides 7thOnline with an even deeper resource base of industry expertise in technology solutions for the apparel and footwear community, and his ability to execute will drive forward our effort of becoming an industry standard."

"Our corporate philosophy has always been to work closely with our industry leading clients and prospects to understand the specific needs of their businesses, so that we can build solutions that make sense for this industry. Peter's background is a strong fit for this client centric strategy, and we are confident that he will be influential in helping our clients realize rapid ROI by dramatically improving their merchandising and assortment planning processes," said 7thOnline President Louise Chazen.

About 7thOnline -- 7thOnline provides comprehensive inventory and assortment planning solutions specifically targeted to the unique planning, buying and ordering processes of the global apparel, footwear, and accessories community. 7thOnline's web-centric solution suite encompasses visual and quantitative merchandising and assortment planning tools, powerful analytical and optimization engines, and automatic order transmission capabilities in multiple formats. 7thOnline's collaborative capabilities enable real-time sharing of key business information, both internally between colleagues and externally with trading partners, resulting in better-matched supply and demand. Customer results include higher sell-thru and lower markdowns through better assortments at the door level, better inventory matching due to earlier supply/demand visibility, shorter cycle times due to the streamlined process, and reduced operational costs resulting from significantly reduced administrative tasks and error rates.