Press Release

7thOnline Featured at VICS CPFR Event at Polytechnic University

Brooklyn, NY - June 16, 2005 - 7thOnline, Inc., the leading provider of merchandise and assortment planning solutions to the apparel, footwear, and accessories industry, was featured at a VICS CPFR Committee event at Brooklyn's Polytechnic University. 7thOnline is a founding member of the VICS CPFR for Apparel and Footwear Sub-Committee.

Mr. Ma, CEO of 7thOnline and Polytechnic Alumni, outlined the evolution of the assortment planning process in the apparel industry. Mr. Ma discussed how major department store retailers and vendors are taking advantage of new technology to drive better assortments at the door level. Benefits discussed included streamlined operations, increased management visibility, better internal and external collaboration throughout the assortment planning process, increased accuracy and timeliness of plan data, and better matched supply and demand.

About 7thOnline -- 7thOnline provides comprehensive inventory and assortment planning solutions specifically targeted to the unique planning, buying and ordering processes of the global apparel, footwear, and accessories community. 7thOnline's web-centric solution suite encompasses visual and quantitative merchandising and assortment planning tools, powerful analytical and optimization engines, and automatic order transmission capabilities in multiple formats. 7thOnline's collaborative capabilities enable real-time sharing of key business information, both internally between colleagues and externally with trading partners, resulting in better-matched supply and demand. Customer results include higher sell-thru and lower markdowns through better assortments at the door level, better inventory matching due to earlier supply/demand visibility, shorter cycle times due to the streamlined process, and reduced operational costs resulting from significantly reduced administrative tasks and error rates.