Phat Farm Selects 7thOnline eSHOWROOM

New York, New York - April 30, 2007 - Phat Farm, an aspirational lifestyle brand emulating the fashion trends from the street, has selected 7thOnline, Inc., a leading provider of assortment planning and optimization solutions to the apparel, footwear, and accessories industries, to provide online showroom and buying solutions for Phat Farm's specialty store retailers.  Phat Farm is a business unit of Phat Fashions, a Kellwood Company (NYSE: KWD).

Phat Farm will utilize 7thOnline eSHOWROOM to manage its relationships with its specialty store community. Sales representatives can access the system at any time from an Internet browser to manage accounts on the road, at tradeshows, and in the office. Buyers can view real-time product information and images via 7thOnline's virtual showroom and can transmit orders electronically at any time.  The tool enables a more efficient, proactive, and accurate process for managing a large number of smaller buys.  Many of the costs associated with manual data entry, errors, and order processing are eliminated.

About Kellwood Company
Kellwood, a marketer of apparel and consumer soft goods with sales of $1.9 billion, specializes in branded as well as private label products, and markets to all channels of distribution with product specific to a particular channel.  For more information, visit www.kellwood.com.

About 7thOnline, Inc.
7thOnline is the premiere provider of web-centric assortment planning and optimization solutions targeted to the global apparel, footwear, and accessories community.  7thOnline's offerings encompass visual and quantitative top-down and bottom-up assortment planning tools, powerful analytical and optimization engines, and automatic order transmission capabilities in multiple formats.  7thOnline's user community currently includes Belk, Dillard's, Federated Department Stores, Jones Apparel Group, Kellwood, Kohl's, Liz Claiborne, Saks Inc., VF Corporation, and many others.