Press Release

7thOnline Expands Product Development & Support Center in China

WUHAN, CHINA - April 5, 2006 - 7thOnline, Inc., the premier provider of merchandise and assortment planning solutions to the apparel, footwear, and accessories community, announced that the company has recently expanded its Product Development & Support Center in Wuhan, China. The new facility will support 7thOnline's current accelerated and future growth as a global provider of assortment planning solutions. This expansion is part of 7thOnline's ongoing efforts to expand its product reach and to broaden customer service offerings to meet the global requirements of its customers. The company selected Wuhan for its high concentration of engineering talent as well as the area's state-of-the art technology infrastructure.

The 7thOnline China development team is responsible for full life cycle development of hosted demand chain solutions for the fashion industry, including solution conceptualization, design, coding, and delivery. They are working closely with 7thOnline's core development team in the United States to continually expand 7thOnline's industry-specific solution suite. The 7thOnline China Client Support team works with the North American division to provide multi-lingual professional services and help-desk operations to the Asian and European markets.

7thOnline is the premier provider of top-down and bottom-up assortment planning solutions specifically targeted to the global apparel, footwear, and accessories community. 7thOnline delivers best-of-breed solutions to many industry-leading companies, including Belk, Dillard's, Federated Department Stores, Jones Apparel Group, Kellwood, Kohl's, Liz Claiborne, and Saks Inc. The Company currently serves 1,200+ users in North America, South America, Asia, and Europe.

"The expansion of our China operations is a natural progression given our growing global presence," said 7thOnline CEO Max Ma. "All of our clients operate worldwide, and this expansion enables us to grow with them and to better serve their global business requirements. Additionally, we can tap into the area's tremendous pool of engineering talent, enabling us to expand our product reach even more rapidly along the demand chain."

About 7thOnline -- 7thOnline provides comprehensive merchandise and assortment planning solutions specifically targeted to the unique planning, buying and ordering processes of retailers and vendors in the global apparel, footwear, and accessories and community.  7thOnline's web-centric solution suite encompasses sophisticated visual and quantitative merchandising and assortment planning tools, powerful analytical and optimization engines, and automatic order transmission capabilities in multiple formats.  7thOnline's collaborative capabilities enable real-time sharing of key business information, both internally between colleagues and externally with trading partners, resulting in better-matched supply and demand.  Customer results include higher sell-thru and lower markdowns through better assortments at the door level, better inventory matching due to earlier supply/demand visibility, shorter cycle times due to the streamlined process, and reduced operational costs resulting from significantly reduced administrative tasks and error rates.