Industry Specialization + Cross-Channel Platform = The 7thonline Advantage
Demand planning, forecasting & execution for apparel, footwear & accessories
Who We Are
Since our inception in 1999, 7thonline has been transforming merchandise planning and execution in the Apparel, Footwear and Accessories (AFA) industries, empowering merchandising and planning professionals with unprecedented demand visibility, robust analytics, and actionable insights.As former retailers and planning executives, we are passionate about combining breakthrough technology with business best practices to help today’s global brands and retailers transform into proactive organizations and stay ahead of changing trends.
Built from the ground up, our solutions span across all key channels: retail, wholesale and eCommerce. This makes us uniquely positioned to help AFA brands and retailers meet today’s omni-channel challenge. With rich analytics and industry best practices, we enable our customers make integrated merchandising decisions across channels to drive revenue and margin growth.
Rethink Planning
Your global direct-to-consumer strategy and innovative marketing are changing the way consumers interact with your brand anywhere, anytime. Fulfilling consumer demand now takes on a whole new meaning when the lines begin to blur between channels. To win this omni-channel customer experience race, you can no longer afford to have a supply chain that only plays catch up to your savvy shoppers who demand greater convenience in shopping, receiving and returning products.It is time to rethink your demand planning.
You need a whole new approach to merchandise demand planning today that reverses the traditional top-down, silo-ed approach by channels. Instead, your planning and execution should operate based on omni-channel consumer fulfillment needs, and this begins with a wholistic view of global consumer demand--from stores, online, domestic and international wholesale channels, etc. This new cross-channel demand planning and execution is the starting point to a truly proactive supply chain and happy consumers who will come back for more.
How We Are Different
| 7thonline | Other Best-of-Breed | ERP w/ Planning | |
|---|---|---|---|
| Industry Focus | Apparel, Footwear & Accessories | Horizontal focus (CPG, grocery, soft/hard lines) | Horizontal focus (CPG, grocery, soft/hard lines) |
| Solution Offerings | DTC (Retail & eCommerce) Merchandise Planning & Execution Wholesale Merchandise Planning & Execution |
Primarily store-based retail planning & allocation | Primarily store-based retail planning & allocation |
| Characteristics | Demand-driven v. supply-driven Specialized for short-life cycle, fast-turn goods; strong replenishment Industry-specific, proprietary algorithms |
Primarily modeled after stable, long lifecycle products | Originated from mass merchandising retail model for stable, long lifecycle products |
| Deployment | Cloud native – built from the ground up Option for on-premise |
Mixed Saas and on-premise models | Applications through acquisition; a mix of SaaS and on premise |
| Customer Experience | Highest score in Customer Experience* | Review references | Review references |
| Implementation | Successful track record | Mixed record | Mixed record |
| Scalability | Highly scalable to support Tier-1 & fast-growing mid-sized companies | Vendors range from SMB-focused to enterprise | Scalable for enterprise needs |